— 0052024WordPress · Local SEOWordPress Developer

A-TEX
Roofing

A high-volume local SEO content system — 35+ city-targeted service pages with unique H1/H2 hierarchies, zero duplicate-content flags, and a brand voice that stays consistent across every market.

Client

A-TEX Roofing & Remodeling, Texas

Timeline

3 months · 2024

Team

WordPress dev + SEO

Stack

WordPress · Elementor Pro · Rank Math · Google Sheets · QA checklists

Hover & scroll
(01) Overview

A-TEX needed dozens of city pages that actually targeted each market — not the same template with the city name swapped. I built a reusable but non-duplicative page system, with unique heading structures, locally-relevant context, and brand-consistent CTAs across the full inventory.

0+
Location pages shipped

Each with unique heading hierarchy, localised service context, and approved brand messaging.

0
Duplicate-content flags

Verified post-launch — no thin or near-duplicate pages.

0
Reusable page system

Documented template + Google Sheet inventory so future cities ship in hours, not days.

The
process /

Discovery → Ship
01
Page-system blueprint
A template that supports localised content without forcing it — components fillable per-city, with sensible defaults.
02
Inventory in Google Sheets
One row per city: target queries, primary services, service-area context, CTAs, internal-link plan, status.
03
Page-by-page production
Build in Elementor Pro, write unique copy and headings, place internal links, set Rank Math metadata, QA on three breakpoints.
04
Duplicate-content guardrails
Crawls to catch accidental near-duplicates before publish. Brand voice stays consistent without copy-paste.
05
Launch & document
Roll out staged, then hand off the page system so the agency can keep expanding without me in the loop.

Scalable page production with unique local targeting — structured headings, no duplicate content, consistent brand implementation across 35+ pages.

— Project documentation

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