— 0042026Technical SEOLead QA & SEO Specialist

Signature
Cleaning

A recurring technical SEO program for a US commercial cleaning company — pulled clicks to 271, impressions to ~180K, lifted organic engagement to 42.59%, and turned six tool dashboards into one executive-ready report.

Client

Signature Cleaning Concepts

Timeline

Recurring · 2025 — present

Team

Solo audit lead

Stack

GA4 · Search Console · Screaming Frog · Semrush · SE Ranking · PageSpeed

(01) Overview

An SEO audit that is six dashboards in six tabs is not an audit — it is a homework assignment for the client. Every month I consolidate GA4, Search Console, Screaming Frog, PageSpeed, Semrush and SE Ranking into a single executive-ready report and turn the findings into a prioritised action plan the development team can ship that sprint.

Search Console clicks

Up from earlier reporting periods after sustained title, meta, and snippet optimisation.

Search impressions

~180,000 in the April 2026 reporting period. Visibility is no longer the bottleneck.

Organic engagement

Up while bounce dropped to 57.41% — better traffic, not just more of it.

The
process /

Discovery → Ship

Cross-platform data consolidation

Pull from six tools into one report. No single tool tells the whole story; the work is in connecting them.

Period-over-period comparison

Surface what changed, where, and why — not just snapshot numbers.

Technical issue triage

Crawl found 192 oversized titles, 56 long meta descriptions, 43 pages with duplicate metas. All catalogued and queued.

Conversion-tracking review

Identified that organic form submissions were stuck at zero — root cause: missing form-submit events. First item on the action plan.

Prioritised recommendations

Mobile LCP (~5.9s) → compress hero, fix above-the-fold CTA, target queries ranking 8–30, consolidate thin archives, strengthen local pages.

The recurring audit turned scattered tool screenshots into a single executive-ready action plan — and the dev team started shipping the recommendations.

— From the engagement notes

SignatureCleaning